In a recent work trip to Disney World in Florida for a Conference I was amazed to see that even the sewer man hole plates proudly displayed the mickey mouse brand symbol. The attention to detail at Disney is incredible! Whilst people were initially staring at me photographing the sewer (?), they soon moved when they could see the logo of Mickey's ears and appreciated the attention to detail that Disney provides. Disney does detail, branding and logo's like no other business. It is worth looking beyond the magic and down to the brown to really appreciate great business branding and attention to detail.
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